PROJECT//Travellers Deck BC Children’s Hospital Fundraiser

CLIENT: Travellers Deck
MOTION GRAPHICS: Mario Soriano
MUSIC: Sam Re
CAMERA OPERATOR: Nicolas Shier

Directed & Edited by JAE YU for THREE PIECE MEDIA

CHALLENGE: Explain a new way of school fundraising with Travellers Deck and keep it entertaining.

Travellers Deck (an entertainment/savings/discount guide in a deck of cards — see our previous video for them) came to us with a new challenge. Parents and fundraising. They know that this generation of parents is different from the past. They’re not interested in cookie drives and bake sales — and with declining participation — it shows. There’s a pandemic out there in the parent world that’s been dubbed “Fundraising Fatigue.” Parents want something new, something exciting. Maybe something like a Travellers Deck.
With this video, a lot of ground had to be covered. Why fundraising is important, what the cause is, how Travellers Deck intends to help and how it benefits the parents. Because so much information needed to be conveyed in a short amount of time, we need to find a solution that would make it entertaining. First, since we were dealing with schools, we thought that it would be thematically appropriate if we framed the video as a multiple choice question. Then we decided that we could liven up the dump of information with animated infographics and kinetic typography. That way, we could keep all that textual information but have it in a more palatable manner — pretty much what Travellers Deck wants to do with fundraising.

Buy one of their decks and a significant portion goes to schools and an optional amount to BC Children’s Hospital. And you’ll get one of their decks which means you’ll be helping local businesses and yourself with incredible discounts at cool places like Stella’s and ALIFE. To me, that’s significantly better than those door to door cookie drives and stale old bake sales. Buy a deck, help the kids, help the schools, and help yourself. Sounds like a pretty good deal.