CLIENT: Michael Mind featuring Bobby Anthony and Rosette Luve
EXTRAS PROVIDED BY: Love Lavish
STYLED BY: Matthew Ho & Anya Melyukova
HAIR & MAKEUP BY: Envy Me Studio
PRODUCED BY: Jenson Vaughan
VFX BY: Irving Diaz and Nida Fatima Khan
CO-EDITED BY: Joshua Shier

DIRECTED BY: Jae Yu

CLIENT: Demarc Distribution
DIRECTOR OF PHOTOGRAPHY: Will Binks
EDITOR: Stephen Shevchuk
VFX: Eli Trevino
MUSIC: Nestor Delano, Jay Klos & Jarret Read
HAIR & MAKEUP: Envy Me Studio

DIRECTED BY: Jae Yu

CLIENT: Chrizzo & Maxim
STARRING: Tia Valentina Guzzo, Alex David Rinehart and Amos Mitchell
CASTING BY: Karolina Turek
STYLED BY: Claudia Da Ponte
HAIR & MAKEUP BY: Envy Me Studio
PRODUCED BY: Jenson Vaughan
CO-EDITED BY: Joshua Shier

DIRECTED BY: Jae Yu

CLIENT: Riversol
DIRECTOR OF PHOTOGRAPHY: Will Binks
VFX & CO-EDITOR: Stephen Shevchuk
MUSIC & SOUND MIXING: Jeff Brotherston

Directed by Jae Yu for 3PM

Full two minute version viewable here: http://vimeo.com/21464739

CLIENT: Blenz Coffee
DOP/CO-EDITOR: Stephen Shevchuk
MUSIC: James Weekes
MAKE UP: Envymestudio.com

Directed by Jae Yu for 3PM

PROJECT//Blenz Red Band Video.

CLIENT: Blenz Coffee
DOP/CO-EDITOR: Stephen Shevchuk
MUSIC: James Weekes
MAKE UP: Envymestudio.com

Directed by Jae Yu for 3PM

CLIENT: Sunloverz VS Rosette
DOP, VFX, EDITING: Stephen Shevchuk

Directed by Jae Yu for 3PM

CLIENT: Fresh Slice Pizza
MUSIC PROVIDED BY UHH (MYSPACE) (SOUNDCLICK)
Directed/Edited by Jae Yu for 3PM

CHALLENGE: Make a promo for pizza that matches the vibe of Vancouver’s trendy Main St.

CLIENT: Tito Deville Band
DIRECTOR OF PHOTOGRAPHY: Mark Hemstock
CHOREOGRAPHY: JoJo Zolina
STYLIST: Beau Muncer
MAKEUP: Yasmin Morshedian
VISUAL EFFECTS: Stephen Shevchuk

Directed/Edited by Jae Yu for THREE PIECE MEDIA.

CHALLENGE: Create a video for ROBOT RADIO that captures its lofi, throwback vibe.

The Tito Deville Band pretty much gave us free rein for their video — with one specific request. They didn’t want the same old, same old “walking through a party” video that seems to have infected the entire music video scene as of late. They wanted something different, something that would represent their sound and the essence of their song. They wanted  something creative and original. Something fresh.

We found inspiration from a Nintendo Powerglove discovered at a pawnshop. With that, we developed a concept that borrowing heavily from childhood nostalgia just like the references dropped in the song: the outfits (picked out by the amazing Beau Muncer) and Delorean are callbacks to Back to the Future, the Powerglove from the Fred Savage classic, The Wizard, the cheesy lightning effects from 80s sci-fi comedies like Weird Science.

With the help of master choreographer Jojo Zolina and his troupe of dancers from the Harbour Dance Centre along with pro cinematography by Mark Hemstock, we planned an elaborate shoot with warehouse/story scenes and a whole dance sequence staged to the Konami Code. Unfortunately, a string of setbacks, bad weather and a slew of other problems left us without a set for the story portions and rain for all our outdoor scenes. Out of options, we ran an audible day-of shoot, gutted the story parts and shot everything underneath the Cambie Bridge. Happily enough, things did turn up relatively well after some serious editing, heavy colouring and some creative FX work by Stephen Shevchuk.

Hope you enjoy the video as much as we did making it.

PROJECT//Travellers Deck BC Children’s Hospital Fundraiser

CLIENT: Travellers Deck
MOTION GRAPHICS: Mario Soriano
MUSIC: Sam Re
CAMERA OPERATOR: Nicolas Shier

Directed & Edited by JAE YU for THREE PIECE MEDIA

CHALLENGE: Explain a new way of school fundraising with Travellers Deck and keep it entertaining.

Travellers Deck (an entertainment/savings/discount guide in a deck of cards — see our previous video for them) came to us with a new challenge. Parents and fundraising. They know that this generation of parents is different from the past. They’re not interested in cookie drives and bake sales — and with declining participation — it shows. There’s a pandemic out there in the parent world that’s been dubbed “Fundraising Fatigue.” Parents want something new, something exciting. Maybe something like a Travellers Deck.
With this video, a lot of ground had to be covered. Why fundraising is important, what the cause is, how Travellers Deck intends to help and how it benefits the parents. Because so much information needed to be conveyed in a short amount of time, we need to find a solution that would make it entertaining. First, since we were dealing with schools, we thought that it would be thematically appropriate if we framed the video as a multiple choice question. Then we decided that we could liven up the dump of information with animated infographics and kinetic typography. That way, we could keep all that textual information but have it in a more palatable manner — pretty much what Travellers Deck wants to do with fundraising.

Buy one of their decks and a significant portion goes to schools and an optional amount to BC Children’s Hospital. And you’ll get one of their decks which means you’ll be helping local businesses and yourself with incredible discounts at cool places like Stella’s and ALIFE. To me, that’s significantly better than those door to door cookie drives and stale old bake sales. Buy a deck, help the kids, help the schools, and help yourself. Sounds like a pretty good deal.